So, something I’ve been wondering as of late; do radio advertisements even work? I don’t think they do. I often drive 45 minutes each way to and from work and I alternate between 2 or 3 stations. If I’m listening to a talk radio show like “The Alan Cox Show” and he goes to a commercial break, I switch back to NPR. If I’m listening to NPR and they go to break, I switch over to Alan Cox. If they are both on a commercial break at the same time (this rarely happens) I switch over to an alternate radio station. Sometimes I may listen to a song or two on the “third” station before I go back to NPR or Alan Cox. So, I never hear these commercials. I cannot believe that I would be the only person to do this. I can guarantee that tons of other people do this. Who the heck actually hears the commercials?
I would bet if there was a way to do an accurate study the advertisement/marketing folks would be blown away by how many of their ads are NEVER heard. This makes me laugh to an extent because when I do actually hear a commercial (rare) it sucks. I mean it sucks so bad that I think a 14 year old kid could have come up with a better commercial.
I’d be curious to see what other folks think about ads/commercials on the radio and if they really work.